- Pure London X JATC | 14-16 July 2024 | Olympia Events
- REGISTRATION FOR BRANDS & BUYERS NOW OPEN!
The Essence of Pure London x JATC
Captivating Content
We’re putting together yet another incredible speaker lineup for this season’s show. Watch the space for future-thinkers and disruptors coming to the show.
Trend-Defining Catwalk
Maintaining its iconic status The Catwalk showcases an incredible range of new season trends through carefully curated scenes. Prepare to be captivated by cutting-edge looks.
*Feb23 VS Feb24
July Visitors
Buy across 8 fashion destinations
POP
A diverse selection of streetwear, genderfluid and tech-infused pieces.
Jewellery
From fine jewellery to statement pieces, find your hidden gems here.
Woman
The UK’s largest womenswear collection with the industry’s most coveted pieces.
Sustainability
Leading the way in addressing environmental and social impact.
Shoes & accessories
Featuring men’s and women’s must-have shoes and accessories for every occasion.
Together
A zone all about brands who brings both men and womenswear together.
Menswear
Menswear is returning! Bringing you formal, smart, sport and heritage collections.
Lifestyle and Beauty
Our Lifestyle and Beauty products are a natural extension for your fashion collections.
Shape Your Next Edit
-
‘It has been really good to connect with people and, as an online brand, to show our faces. It’s been great to see all the new emerging talent. The catwalk show was amazing, We will definitely be back!’
The latest Inside Fashion
-
)
Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ... -
)
Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ... -
)
In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
FAQs
Can my company exhibit?
If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here.
Alternatively, you can contact our sales team via the below details:
T: +44 (0) 203 855 9550
E: exhibitor@purelondon.com
What is the price of a stand?
By registering your interest for more information about exhibiting in 2024, you could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete our application form and a member of our team will be in touch with you shortly.
Who attends Pure London x JATC?
Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.
How can I contact you?
If you would like to speak to a member of our team with any queries about exhibiting, please send an email to exhibitor@purelondon.com. Please note that it may take up to three working days to respond to your enquiry due to high volume of requests that we receive from many different events.
Alternatively, you can call us at +44 (0)203 855 9550.
)
)
)
)
)
)
)
)
)
)
){kind=logo}
)
)
)