24 & 25 JULY 2019 | OLD TRUMAN BREWERY

What's On


 

Wednesday 24th July


12:00 – 12:30:  If the Customer is King then Data is Queen… 
 

And we all know where the power lies…With continued disruption in retail the old adage that the Customer is King has never been more relevant, but how do you truly understand what they really want?

With increasing choice and reducing customer loyalty, understanding your customer and what they really want has never been so important. Could you imagine if each time you plan to bring a new product to market – you could do so having hundreds of consumer opinions on a product before you’ve committed to any stock?

Ahead of Jacket Required SS20, our partners Mallzee Insights, have generated over 38,000 customer opinions on products at the show! In this talk they’ll share the insights generated, which products consumers loved, and how consumers preferences on the products vary by location and demographic.

Speaker: Cally Russell, CEO , Co-Founder, Mallzee








 

13:00 – 13:45   Doing business the right way – how brands are successfully doing no harm


Sustainability and ethical products have never been more important to consumers, but a brands and retailers are playing catch up to re-engineer their products to ‘do less harm’ we talk to three brands who embedded these principles at before it was ‘cool’ to do so.

Join us as we hear from three successful brands about how they have put sustainability at the core of their product development and company principles, and the challenges they had to overcome in order to be commercially successful.

Speakers: 
Graeme Moran, Head of Content - Fashion and Features, Drapers
Fredrik Ekstrom, Creative Director, Tretorn
Anabel DueƱas, Head of Design and Production, Lefri
Adrian Gunn-Wilson, Sales and Marketing Director, Howies






 
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14:30 – 15:15: Authentically Sustainable: What you should do & know to ensure sustainability


It has never been more important to ensure that your brand remains authentic and when it comes to the sustainability and ethical credentials of your products.

In this discussion we here from three brand owners who are looking at being sustainable range of new ways, added to this insight will be not only what you need to do and know to ensure you remain true to your values as a brand but how you communicate that to your customers.

Speakers: 
Nigel Ruwende, Founder, Saint & Birchley
Toby Davies, Founder, Nima 
Andre Wang,  Co-founder,  Favour Up



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Register now for your ticket to Jacket Required.
Wednesday 24th July & Thursday 25th July 2019

The Old Truman Brewery
London
E1 6QL