Launched in 2011, the founders of Blood Brother identified a need for a label with integrity, roots and ambition that would inspire others and draw them into the brand, or as they call it – the brotherhood.
Not confined to clothing alone, Blood Brother exists to provide a platform that showcases new talent within the fields of photography, film, art and music. Though relatively young, the brand has made a great impact on the streetwear scene, producing clothing that is as visually confident as it is practical. With the introduction of leather and outerwear for a/w 13, the use of innovative fabrics, silhouettes and print techniques are indicative of its luxe, street edge which fits within the DNA of Blood Brother.
With a brand aesthetic deeply rooted in attention to detail and timeless design reflective of Southern Californian lifestyle – growing up at the beach, mountains, and empty backyard pools, together with inspiration from travels around the world.
Attainable luxury summarises the brand direction. SLVDR provides premium materials and finishes in an obtainable product.
In other news….
Who ever said you can’t mix business with pleasure? The Italian brand will supply superb complimentary premium lager across both 7th and 8th of February, arriving as the first of several planned drinks partners for the a/w 13 event.