23 & 24 JANUARY 2019 | OLD TRUMAN BREWERY

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17 November 2017

Jacket Required AW18 x Trouva


Premium London trade show Jacket Required will partner with online platform Trouva for the January 2018 edition.

Trouva, the marketplace for independent stores, currently brings together more than 350 selected boutiques across 119 towns and cities online. The platform sources unique fashion and lifestyle goods from its network of shops, enabling consumers to shop and discover over 80,000 design-led products at the click of a button.

Within an industry ever-competing with leading multiples and e-commerce giants, the Trouva platform champions independent retail by building an online platform and offering supporting infrastructure for bricks and mortar stores. Trouva empowers its boutiques – helping shop owners remain focused on the in-store experience and product selection, while it provides the tools to support an online campaign, including click-and-collect, one hour delivery windows and worldwide shipping. Allowing retail’s shift on-line to work in favour of smaller stores, rather than against them.

“Speaking with Trouva, it was immediately evident that we share many of the same qualities in terms of stores and labels that we work with, and there is opportunity to explore further how we can support our brands and buyers together,” says show founder Mark Batista. “Jacket Required hosts 300 selected collections under one roof, allowing retailers to catch up with existing suppliers and source new products in one place during the international buying calendar. And Trouva embrace this same model for the consumer. Trouva increases the visibility of smaller stores and in turn boosts sales, with the idea that you can shop your perfect independent high street online, putting together a shopping bag from selected stores across the country. So, in one transaction you can pick up a Barbour jacket from Number Six, East London; a Sandqvist wallet from Our Daily Edit, Brighton; a Fjällräven Kanken from No 59, Wiltshire; and a pair of Lee 101 jeans from Frontiers, Edinburgh.”

Having just celebrated its second birthday, Trouva now looks to welcome further selected boutiques into its community, and will team up with Jacket Required to present the platform to key fashion retailers at the upcoming autumn/winter edition.

Taking place at London’s Old Truman Brewery on 24 & 25 January 2018, Jacket Required and Trouva invite you to stop by the dedicated lounge for buyers, brands and press to hear more about the platform, how you can be involved and talk about becoming a Trouva store.

Register for your visitor pass, at www.jacket-required.com/visit




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