Six – a number representing equilibrium, harmony and balance; the winning roll of a dice; the day man was created; the edition Jacket Required marks its homecoming to East London and introduces autumn/winter 2014.
Having launched at Rochelle School in London's Shoreditch in 2011, Jacket Required has since firmly established its place on the international fashion calendar for buyers, press and industry members alike. Following a run of successful events at Victoria House, Bloomsbury, the premium menswear trade show returns to its original London home in Shoreditch – a move that feels natural yet new. With a new venue, the event seizes the opportunity to evolve and develop, while preserving its original blueprint of a carefully edited offering for the fashion elite.
The Old Truman Brewery is the new home for Jacket Required, situated over two floors within a brand new space developed to house the autumn/winter 2014 edition. Once home to London’s largest brewery, the East London, grade-II listed location has been regenerated into a finely tuned creative quarter, with a unique environment allowing it to become a destination in its own right. Co-founder Craig Ford says, “Timing is key, and a return to East London seems natural. We’re moving forward with a new space – different to where we set out three years ago, but retaining the familiar in terms of architecture and feeling. It’s important to recognise and preserve everything the show embodies and the reason that brands, buyers and press have embraced Jacket Required.”
With a continuing pledge to present an optimum combination of both established brands and emerging labels, expectations remain high for the next edition. “Our aim has always been, and continues to be, to show the best premium casual collections”, says Mark Batista, the show’s co-founder. “Some brands have been part of Jacket Required from the very beginning, and will complement the new brands that we can now welcome to show with us in the seasons ahead.”
An epicentre of British culture, historically Shoreditch played host to the first staging of Shakespeare’s Romeo and Juliet within the late 16th century Curtain Theatre. And now, in the modern day, the location has become synonymous with cutting-edge style and creativity – an area which, while experiencing an impetus of wealth, still holds a gritty East End appeal. A hub for fashion, arts and music, where period architecture is juxtaposed with original street art, Shoreditch symbolises a synergy between the old and new, traditional and contemporary, with a cultural heritage, ensuring the new home of Jacket Required, and autumn/winter 2014, is full of East London promise.