24 & 25 JANUARY 2018 | OLD TRUMAN BREWERY

The Blog

16 January 2014

Expedition East

The best of the new season’s outerwear takes its cues from life in the Arctic North. To find the best exponents of authentic performance style for autumn/winter 14, the menswear industry is heading East.

Jacket Required moves back to East London next month when the premium menswear show takes up residence in its new home at The Old Truman Brewery in Shoreditch. Amongst the expanded line-up of hand-picked brands, you’ll find a full scale expedition’s worth of authentic outerwear specialists, featuring some amazing new arrivals alongside established names.

You can view a full exhibitor list for the February 2014 on the Jacket Required Brands Page of the website. In the meantime, take a look at just some of the brands making cold climate clothing the hot ticket for autumn/winter 14.


Wellensteyn



Outerwear doesn’t come much more authentic than this. Wellensteyn was born over 60 years ago when the Wutke family, specialists in deep-submerge underwater recovery vessels, began making all weather jackets for the harbour workers of Hamburg, protecting longshoremen, sailors, tugboat captains, marine firemen and crane drivers from the harsh environments of the Baltic waterfront.

Amongst the brand’s key developments is a heavyweight and seaworthy waxed sailcloth, durable in the toughest environments, and still a mainstay of the range. Today Wellensteyn is one of the leading jacket brands in Northern Europe, with a range featuring fashion as well as performance designs, all featuring innovative fabrics and typically high quality constructions.


Descente



Founded in 1935 in Osaka, Descente has spent more than 75 years pioneering innovative, high performance sportswear for active and extreme environments. The brand’s Dual-ism project first hit the UK for autumn/winter 13, bringing Descente’s technical and performance expertise together with the innovative vision of Japanese design guru Yono.

Described by its creators as ‘a project of sartorial engineering that mixes innovation, research and tradition’, the collection seeks to connect contrasting elements such as city and nature, digital and analogue, past and future, with garments rich in performance features such as taped seams, hidden pockets and multiple layers of innovative fabric.


Makia



Founded in 2001 by a group of friends who grew up snowboarding, skateboarding and playing ice hockey in and around Helsinki, Makia was born out of a plan to design clothing its creators themselves would want to wear.

The Finnish tradition of design that’s simple, straight forward and will stand the test of time remains the driving force of the range today, with the label now sold in 25 countries across the world and coming to Jacket Required this February. Some of the label’s quirky details are typically Scandinavian – others offering a humorous take on more contemporary design.


Grunge John Orchestra. Explosion



Grunge John is the alter ego of Moscow-based designer Igor Isaev, the man behind Russia’s first independent menswear brand, Grunge John Orchestra. Explosion. Launched in 2008 the full collection is designed and manufactured in Moscow, focusing on hi-tech parkas and outerwear and practical and durable backpacks.

The brand’s parkas are the current highlight of the range, featuring cult Japanese micro-fibre, wind and waterproof cotton membrane and waxed and rubberised cottons. More than half of the garments in each season’s range are garment dyed, with the label also offering a range of true indigo denim jeans using fabric woven on authentic Japanese looms dating from the 40s through to the 70s.



Our invitation-only policy will again be in place for the next edition, open exclusively to buyers and press. Register your details to request entry to Jacket Required, 5 & 6 February 2014.
 
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