The Blog

14 November 2013

East London Promise

As the clocks have been set back ready to welcome in a crisp, British winter, The Old Truman Brewery prepares to host the return to East London for Jacket Required.
Situated within a newly developed space, the sixth edition marks a homecoming to Shoreditch to present autumn/winter 2014 collections to an even greater cosmopolitan crowd.
In a move that seems natural, yet new, Jacket Required seizes the opportunity to evolve and develop, while preserving its original blueprint of a carefully edited offering for the fashion elite. There's menswear, and then there's premium menswear – for us, that's something that will never change.

Han Kjøbenhavn

Started in 2008 with a series of eyewear designs, Han Kjøbenhavn has since expanded to include a clothing collection within its uncommon creative universe. Having quickly become known for quality and attention to detail, the label’s ethos remains anchored in raw working class roots, with an aesthetic that draws parallels with classic contemporary fundamentals of Danish designs, putting the collection in a league of its own. 
Refining and reinventing a vintage viewpoint, designs are reinterpreted for the modern man, producing fitted garments with rugged tailoring, calling to all connoisseurs of casual clothing. As the saying goes – so good, the Danes hate to see it leave.
Brooks England

Boasting almost 150 years of tradition and expertise, Brooks England has developed from a small workshop to a modern-day maxim for craftsmanship.
Originally renowned for hand-crafted leather saddles, traditional techniques have been passed down from generation to generation, as the company began to create cycle and motorcycle bags and other accessories, establishing a prestigious luxury brand that proves quality and style never age. Steeped in honourable heritage but adapted for a modern way of life, the collection encompasses bags for shopping, commuting and travel – both on and off the bike.

The outcome of Rodrigo Gutierrez Benavente’s desire to make great quality affordable to everyone, A.O.CMS represents the view that good products contribute to the improvement of people’s lives, with a belief that quality should be available to all – regardless of wallet size.
Founded in Stockholm 2006, the brand serves a range of stylish Scandinavian basics, providing a premium product that is affordable to everyone. A testament to simplicity and endurance, offering versatility and style through consistency, these contemporary wardrobe staples tick all the boxes, so you can stop searching for that needle in the haystack.

Shades of Grey by Micah Cohen

Shades of Grey

Balancing dynamic style concepts with wearability and accessibility, Shades of Grey finds moderation by combining the traditional and the daring. The brand name itself embodies the idea of striking a balance, a design philosophy that resonates throughout the collection – never too much of one thing, never too outlandish, never too boring, never too progressive and never too traditional – instead embracing the blurred lines in a world of black-and-white extremes.
Founded by Micah Cohen, the designer’s young yet fashion-forward label is a reflection of himself – a clean, youthful and sophisticated collection of casual menswear that’s very LA, in the best possible way.
As always, we ensure our brands are within good company by implementing an invitation-only policy for all buyers and press. Please make sure you remember to register your details to request entry to Jacket Required, 5 & 6 February 2014.
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