JACKET REQUIRED 2020 UPDATE

Due to the global impact of the Coronavirus pandemic, Jacket Required will no longer take place in 2020. Jacket Required will return to the iconic Saatchi Gallery on 14th – 16th February 2021 for its AW21 edition

Read more

News

06 March 2020

Spotted at Jacket Required… Christopher King, Fjallraven

 

 
 
The AW20 edition of Jacket Required brought plenty of change with it, as we introduced a more curated floorplan and announced our big move to the Saatchi Gallery. But what did our exhibitors think? We had a quick chat with Christopher King from Fjallraven to find out more about the brand as well as his thoughts on the show and our upcoming summer reboot.
 
 

Tell us who you are and a bit about your brand...

 
My name is Christopher King and I'm one of the sales team at the brand Fjallraven. 
 
 

Tell us about the collection you brought to Jacket Required this season.


So, this season we brought the autumn/ winter 20 highlights. It's just the tip of the iceberg of what we do, but it's relevant to the Jacket Required audience and it's true to what we're all about. So that's real products reimagined from the original 1970s collection, with three different wool stories, and other things besides.
 
 

Tell us about the buyers you met at Jacket Required


It's been a really happy mix. We find Jacket Required really useful to catch up with our existing customers; at this time of the year there's always outstanding opportunities and issues to discuss. We've also found that we've met different retailers from different parts of the country that we just would not be able to access otherwise. 

 

Is sustainability important to your brand?


Sustainability is at the heart of what Fjallraven is about. We've never shouted about it, but we've been doing it for 40 years and there's nothing new in what we do. For everybody else, it's a new story, but we have just done it from the beginning. There are so many different stories about Fjallraven and sustainability, but this isn't the time! People who buy Fjallraven find different layers of interest to us. That's what makes Fjallraven a brand. 
 
 

Describe Jacket Required in three words. 


Simple, effective and happy. 
 

What do you think about our upcoming move to the Saatchi Gallery?


Well it sounds very flash! I'm all up for new ideas and it sounds good! 
 
Want to join us at next season’s Jacket Required? Apply to exhibit alongside brands like Fjallraven or register your interest in visiting and we’ll let you know when to get your tickets to London’s only premium menswear trade show.

 
Backimg
register

Archive