24 & 25 JULY 2019 | OLD TRUMAN BREWERY

News

23 January 2019

Jacket Required AW19 day 1 highlights



Jacket Required Autumn/Winter 19 opened its doors this morning to buyers from across the UK and beyond.

Filling the Old Truman Brewery with their latest collections was a broad range of contemporary and streetwear brands from the likes of Craghoppers and Dickies, to Edwin and Paolo Vandini.

“It’s been busy. It’s been a really good day, very positive,” said Adam Shaw, Northern Account Manager for Superga. “I’ve seen every single person we invited, plus some new accounts.”


Making the move towards sustainability

A key aspect of Jacket Required is its focus on sustainability in the fashion and apparel industry. Today’s events brought this pressing issue to the forefront, offering fascinating insights into different approaches to reducing the environmental impact of the fashion industry.

Crafted to Last: The Movement Towards Slow Fashion kicked off the day’s talks, drawing a large crowd. High on the agenda was how to leverage the power of slow fashion and how brands and retailers can introduce change and encourage customer engagement.

Speaker and designer Christopher Raeburn summed up the sentiment shared across the panel: “Sustainability isn’t a trend. We need to change what is happening in our industry. But people need affordable clothing. So, we have an obligation as designers and brands to make good choices for people. Hopefully as our brands continue to grow, we can make sure that affordability is there and that we challenge the rest of the industry to make good decisions.”



The issue of positive change was also mentioned by Sofie Schop, who manages the Global Sustainability Team at G-Star RAW, in her talk on G-Star’s journey towards positive impact: “We want to create systemic change. That means real change that is lasting. We want to design for the future because we feel if we don’t turn this around, we will no longer exist 20, 30, 50 years from now.”

Demonstrating an important approach to slow fashion, Black Horse Lane Ateliers’ Denim Repair Workshop provided a repair service as well as advice and guidance on how to repair denim yourself. Hans Ates, founder of Black Horse Lane Ateliers, said, “We’re trying to move away from seasonal clothes and fast fashion and encourage people to love and look after their clothes.”

Jacket Required continues tomorrow with the best contemporary and streetwear brands from 10am-5pm at the Old Truman Brewery.

Get your ticket now.


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