24 & 25 JANUARY 2018 | OLD TRUMAN BREWERY

The Impossible Project

 




 
When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory, days before it closed down.
The machines had been dismantled, there were no formulas to follow and the supply chain had already been destroyed. If they wanted to keep instant photography alive, they had to reinvent instant film from scratch.




Eight years later, with the help of some incredible chemists, engineers and photographers, Impossible are the only people in the world who make original format instant film. Making film in both color and black and white, for Polaroid 600-type, SX-70 and Image/Spectra cameras, as well as large format 8x10 film - Impossible also refurbish classic Polaroid cameras so they're as good as new, and have introduced its own new range of Impossible cameras.

Jacket Required Impossible Project London Menswear

Jacket Required Impossible Project London Menswear

Impossible believe in making real photos.
Photos with a life after the shutter clicks.
Photos that develop in the palm of your hand, ready to pin to the wall or give to a friend.
That's why they have spent eight years working on its film formula.
It's why they're reinventing analog instant photography in a digital world.

Jacket Required Impossible Project London Menswear