22 & 23 JANUARY 2020 | OLD TRUMAN BREWERY

Sebago

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COLLECTIONS | MAN + FOOTWEAR

Founded in 1946, the Sebago® Company was started by three New England natives and friends: Daniel J. Wellehan Sr, William Beaudoin and Joseph Cordeau. The first shoe they released was a hand sewn penny loafer. Sebago’s penny loafer was inspired by the popular Indian moccasin and featured the company’s patented welt construction. It was a BIG success. With a firm foundation in quality and style, the Sebago® Company started to expand quickly. By 1954, they had celebrated the production of their 1,000,000 shoe, which were now being sold in Sears and Montgomery Ward. Then, throughout the 50s and 60s Sebago expanded its collection by offering a range of shoes, including women's models, and began to export internationally. In 1970, Sebago released their most recognisable model to date, the iconic 'Dockside' boat shoe. Known for their hand-sewn genuine moc construction, slip-resistant rubber sole, and non-corrosive brass eyelets, the Docksides are still an iconic silhouette, and worn by men, women and kids. While still proudly maintaining their roots in meticulous quality and classic style, the Sebago collection now includes 3 collections. "Dockside" "Cityside" and "Campside" and for SS20 the launch of a new apparel collection.

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