23 & 24 JANUARY 2019 | OLD TRUMAN BREWERY

Loreak

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COLLECTIONS | MAN + WOMAN + APPAREL + ACCESSORIES

Loreak Mendian will no longer go by the name “Mendian”. Loreak is embarking on a new journey this year, a change that we have felt was necessary, with the brand in need of greater clearness, accuracy and agility. A total reinvention is a privilege that everyone should have the opportunity to experience once in a lifetime. Any journey should start out with as little baggage as possible, hence the choice of a more concise name. Loreak is the origin, the bud, the seed. The way we are confidently referred to. This is the name that was spontaneously chosen for us by our local community, a name that just made sense.

Loreak is small, independent and global brand, founded in 1995 . We have evolved in many aspects, while still thinking the same ways as when we first started out. What we look for is utility rather than showiness, with honest, essential and clearcut clothes. Loreak’s three pillars are landscape, manufacture and culture. Landscape is our starting point, from where we view the world. Mountains, stone, the Atlantic. We are far, far away from the big city. This viewpoint from this secondary position allows us the freedom, spontaneity and liberty that we apply in our garments. Manufacture is the way of making things, with accuracy, exactness and agility. With attention to the present, carving out a niche with patience, getting it wrong and getting it right. Culture is what excites us. It is something we experience and then put into our collections. Despite all of this, our garments are more efficient tan conceptual, perhaps due to our clear and immediate nature.

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