22 & 23 JANUARY 2020 | OLD TRUMAN BREWERY

Lois Jeans

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COLLECTIONS | MAN + WOMAN + APPAREL

This is the story of a project that started more than 60 years ago in a small village named Millares of just 500 inhabitants in the province of Valencia, in Spain.
 Two young brothers, Joaquin and Manuel Saez Merino - whose experience was nothing more than running a small family run shop selling anything that could be sold!! They started making their own products focusing on work-wear. LOIS is a European brand with European philosophy, it is not like some other denim brands that base themselves on the Cowboy lifestyle. LOIS is born from the concern of young Europeans that wanted to express their ideas through a different way of dressing, who were interested in music, art and innovation. Still to this day those ideals remain. LOIS is still controlled by its founders and from the international Head Quarters in Holland, the brand continues its expansion through Europe, and the rest of the world, reaching more than 50 countries, through subsidiaries or distributors. Two collections are developed each year from Spain, where the brand's design team is still based. Lois continues to echo their past while still creating innovating and fashionable denim ranges relevant to current trends across the globe and is excited to be relaunching the brand in the UK.

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