22 & 23 July 2020 | Saatchi Gallery

Didriksons

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COLLECTIONS | MAN + WOMAN + APPAREL + ACCESSORIES + SUSTAINABLE

The collection for AW 2020 celebrates the parka. Our interpretation of the iconic garment is the focus of this season. We honour our own, as well as fashion, history by creating a modern take of a jacket, initially worn by the Inuits of Greenland in the 18th century. A garment shaped by history. Workwear that later became a military icon, and after the war was picked up by the new, modern generation – The Mods. At Didriksons, we created our first 3/4 length hooded jacket in 1951 – that later would be called The Swedish Parka.

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