Summer may still be hiding itself this year, but thankfully the brands showing at this season’s Jacket Required is ensuring we are all ready for SS13.
A focus on new and those that regularly show at Jacket Required in this bi-weekly newsletter.
Blue Collar Worker
Blue Collar Worker relaunches for the Spring/ Summer 2013 season, with the re-introduction of its signature British denim workwear line, produced in direct response to the influx of over styled and oft-overpriced European and American denim brands
Using premium quality, ring spun denims, and trawling influences from traditional workwear from the 1930’s, 40’s and 50’s, products are given a twist in terms of styling, with a distinct “British” flavour, and never lose sight of their true utilitarian nature.
La Paz is a Portuguese-established clothing brand focused on creating products of ethical content to raise awareness among it’s users and their social circles. Their Spring/Summer ’13 collection is the result of a deep research process around traditional clothing and production techniques, offering their unique take on a range of classic designs.
Universal Works is a wonderfully British brand, known to champion our nation’s love of quality and simplicity. Headed by David Keyte, formerly of Paul Smith and streetwear brand Maharishi, Universal Works aim to deliver functional, well considered attire that isn’t trend reliant.
David deftly filters his 20 years industry experience into creating goods that resonate with the modern British gent, offering contemporary clothing inspired by our nation’s rich heritage. Their goods are designed with longevity in mind, all of which is designed in the pursuit of timeless, practical style that will be appropriate season-on-seaon.
Founded in 2008 by Martin Jorgensen, Rascals’ objective was to create an approachable street wear brand that captured the spirit of their native Copenhagen, its people and strong cycling culture. The brand quickly found their feet and ultimately their core aesthetic, swiftly becoming known for the delivery of effortless clothing, drawing inspiration from both classic street wear and sporting avenues.
As proud parent to the infamous G9 Harrington jacket, Baracuta rarely need an introduction. This year marks their 75th anniversary, and with that they proudly lay claim to having produced one of Britain’s most recognisable, cross-culture garments of the last century.
Their classic blouson bomber jackets, the G9 and G4, have been worn by icons such as Elvis, Steve McQueen, Frank Sinatra and even England’s 1966 World Cup team – all in addition to the outfitting of the various subcultures of British such as the Mods, Punks and the BritPop Movement.
SS13 will showcase great progress for the brand, newly acquired by WP Lavori, with plans to introduce new brand labelling, subtle changes to the G9 and G4 and a range of other garments to their core lines.